Dr. Erickson authored over 100 articles and several books on
hypnosis, and he was the founder of the American Society of Clinical
Hypnosis. When people described him, the most common statement they
made was that he was the doctor who could perform miracles. His successful
treatment of untreatable problems, ranging from cancer to paralysis
to psychosis, was legendary. Was it magic? Was it animal
magnetism? Was it medicine? Whatever it was, Dr. Erickson was consistently
able to successfully treat medical and psychological conditions
that had been regarded as hopeless. Some of his successes seemed to defy
scientific explanation.
Do you think it is possible to hypnotize someone without their being
aware that they are being hypnotized? Do you think it is possible to deeply
hypnotize someone without having them close their eyes, or without their
"going asleep"? These forms of conversational hypnosis occur every
day. Top salespeople, politicians, religious leaders, and even parents,
have been doing it for hundreds, or even thousands of years. What Dr.
Erickson did was not new, but he did take these forms of indirect and
conversational hypnosis to new levels of sophistication and effectiveness.
Conversational hypnosis secrets are revealed in a course called
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In the early years of his career, the fact that Erickson's word magic
defied scientific explanation did not make him particularly popular
among his peers in the medical profession. From the medical point of
view, cures that cannot be readily explained are sometimes regarded with
suspicion. In fact, in the early 1950s, the American Medical Association
tried unsuccessfullj to revoke his medical license. It took the passage of
many years for Dr. Erickson's skills as a hypnotist to be understood and
accepted. It is indeed ironic that, by the end of his career, Erickson had
received almost every available high honor and accolade the American
Medical Association gives in the field of psychiatry.
His home office in Arizona became an international meeting-place
for psychologists, psychiatrists, linguists and communications researchers.
While over two dozen books have now been published on Erickson
and his methods of indirect hypnosis, none have shown how these powerful communications techniques can be applied to sales. In the succeeding
chapters of this book, we will present these new applications of
conversational hypnosis.
