Sunday, August 31, 2008

Four Essential Steps to Master Converational Hypnosis

Until recently, Dr. Erickson was considered a "born hypnotist," not
unlike the prodigies who are highly gifted in music or the arts or the sciences.
His abilities seemed to be nothing less than miraculous. As a result, it was
believed that many of his methods could not be taught to others.

Since Dr. Erickson's methods are conversational in nature, they do
not rely on eye closure, relaxation or sleepiness. Erickson's genius was in
devising a type of hypnotic induction which sounded completely natural
and conversational. The subject did not perceive it as "hypnosis" and yet
the subject might be placed in a very deep trance. His powerful indirect
approach relies on four essential steps:

Step 1 : Hold and Fixate the Client's Attention

This step uses specific techniques to attract and keep the full attention and concentration of the client. Whereas classical ("direct") hypnosis typically called for a device or stimulus on which the client would focus, such as the crystal ball or shiny, swinging gold watch,indirect hypnosis frequent& focuses on events, emotions or beliefs.


Learn Conversational Hypnosis
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* The How To Master Conversational Hypnosis Cheat Sheets
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Step 2: Present Undeniably Truthful ideas That Are impossibIe to Disagree With

The second step of conversational hypnosis is to present ideas or
perceptions which are impossible for the client or customer to disagree with.
These ideas or perceptions will also show the client that you understand his
or her position and needs, and will help the client recognize that you can help.

her position and needs, and will help the client recognize that you can help.
Ronald Reagan knows how to move a crowd of people with words. If
you listen carefully, you will note that he usually starts his speeches by
mentioning certain current events or news items that everyone is familiar
with. These are the undeniably truthfulfacts which start to induce the conversational hypnosis.


Easily become an expert in The Persuasion
Paradigm.
1. Absorb Attention
2. Bypass The Conscious Mind
3. Induce the Desired Feeling or Emotion
4. Intensify the Feeling or Emotion
5. Link the Feeling or Emotion to Desired Action!
This 5 step process is not taught anywhere else!
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He starts to talk about them in a low-key non-partisan way
that cannot be disagreed with. Whether you like Reagan or not, you soon find
yourself nodding your head in agreement over these "minor" points.
Because the earliest words of his speeches match or nearly match the
subconscious thoughts of many listeners, Reagan rapidly builds uust. We
all trust and like people like ourselves, and through strategically using these
forms of conversational hypnosis, Reagan indirectly communicates "I am
like you are. We are seeing eye to eye. You are safe with me. We understand
one another."

Step 3: Increase the Client's Need and Readiness to Respond and Take Action

To increase the client's desire to take action, it is frequently necessary
to free the client from fixed mental habits. This is perhaps the one area which
has been most neglected or overlooked in conventional sales training.

One powerful way to build the need to respond is to present the client
with ideas that are acceptable, but quite unexpected. This puts the client
into the positionof "being between decisions." At this point, as Dr. Erickson
stated, the client is in the uneasy position of "teetering." You can frequently
get movement and get a decision made once you get the client teetering.


You will master the 4 stages of Conversational Hypnosis :
1. How To Absorb Their Attention
2. How To Bypass The Conscious Mind
3. Access Unconscious Responses
4. Amplify & Direct The Unconscious Responses
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In our sales training seminars, we describe the prospect at this point
as a man floating in a sea of confusion. He will grasp at anything which
looks like a life preserver or the solution to his problems. The prospect
becomes quite anxious to end the uncertainty. To most people, uncertainty
is an unpleasant mental state. The client at this point will welcome a
decision-a decision that may well have been rejected in its entirety ifmade
at the outset.

Let's look at an example of how Erickson used conversational hypnosis
to increase the desire to take action. Milton Erickson had a number of
severely obese patients in his practice. These patients feared that their
appetite and their weight were out of control. He would hypnotize them and
suggest they intentionally gain weight, to learn that they could in fact control
their bodies. This was, for many patients, theJirst time an authorityfigure
had ever told them to gain weight. It was a totally new experience! Once
they gained the feeling of control by intentionally making their weight goup, it was usually a relatively simple matter for Erickson to show them how
to intentionally make their weight go down, permanently

The carell use of a surprising statement can get your customers to take
a fresh look at your products or services. If you have a "know-it-all"
customer, you need to use mildly surprising statements to re-educate that
customer so that he or she will take action.


Step 4: Provide the Client or Prospect wifh Clear and Direct Actions to Take During and After the Session

You have your customer's attention. You have used undeniably truthful
statements to build a climate of agreement. You have increased your
customer's readiness to take action. Now, you need to guide your client
down the desired action pathway.

Use age progression to take your client into the future. Have your client
imagine every possible negative situation that could impact on his making
the purchase decision. Then, while the client is still "living in thefuture,"
solve every one of these problems. This will remove any remaining anxiety
about the purchase and will also insure against buyer's remorse later.

If you cannot solve every problem surrounding the purchase, this may
not be the right product for that customer. Do another needs assessment to
make sure you are selling the customer something he needs and something
he can afford.